Kylie Minogue’s Rosé in Top 10 best value celeb-owned wines list

A study of the best value celebrity-owned alcohol offerings found Kylie Minogue’s Signature Rosé making the Top 10, and three of her wines making the Top 20.

The study, conducted by money.co.uk, analysed the average cost of 85 celebrity wines and liquors, then compared it to their average ratings (using Vivino.com for wine and Distiller.com for liquor) to reveal which bottle offers the best value.

Prices and ratings were then scored to rank each alcohol line out of 100.

Idris Elba’s $38 a bottle Porte Noire Rosé Wine was hailed best value wine, with an 85/100 score.

Following were Sarah Jessica Parker’s Invivo X Sauvignon Blanc (83.5/100, average price $22) and Post Malone’s Maison No. 9 Rosé (82.5/ 100, average price $23).

Jon Bon Jovi’s Hampton Water Rosé and Mary J Blige’s Sun Goddess Pinot Grigio Ramato Friuli were in joint fourth position with 82.5/100, and rounding off the top five was Graham Norton’s Own Sauvignon Blanc with a score of 82/100.

Minogue’s Rosé scored 76.5/100, ranking #10.

It was regarded better value than those by Gary Barlow, John Legend, Drew Barrymore and Cameron Diaz

Further down the list was Minogue’s signature Sauvignon Blanc (equal #16 at $73.100 and an average $12 a bottle) and Organic Brut Reserva Cava at #19 with 71/100 and at $22 average.

The ‘Spinning Around’ singer launched her wine brand in May 2020 during the lockdown.

She said she wanted to make her own wine while adopting a taste for Provence Rosé when cooling off in the hot nights in Nashville when she was recording the Golden album.

Minogue’s was made from a blend of 80% Carignan and 20% Cabernet Sauvignon from the southern French coast.

To add complexity, the salmon pink Vin de France Rosé was kept on its lees for three months in stainless steel.

The Rosé sold 70,000 units in its first week in Australia, said Benchmark Drinks.

Its managing director Paul Schaafsma called interest across all social media channels “overwhelming” and attributed it to the wide demographic of her following.

He was also impressed with her strong ideas during the tasting period.

In the UK it hit half a million within months and became the top-selling Rosé over £7 at 450 Tesco stores.

She reached the one million mark in less than a year.

According to the money.co.uk study, six in the Top 10 were Rosé offerings, including those from Jon Bon Jovi and Brad Pitt.

Jason Derulo’s Bedlam Vodka is the best value liquor, then Kate Hudson’s King St. Vodka, and Channing Tatum’s Born and Bred Potato Vodka.

Snoop Dog’s19 Crimes Cali Red Wine, which has a high profile in Australia and with an overseas price tag of $12 a bottle, was listed at #16 with 73/100.