News June 29, 2021

Apple Music highlights KYE as latest Australian Up Next artist

Apple Music highlights KYE as latest Australian Up Next artist

Emerging R&B talent KYE has been revealed as the latest Australian artist to be featured in Apple Music’s coveted Up Next program.

The Zimbabwe-born, Melbourne-based singer joins the likes of Kedus, Budjerah and Peach PRC to be handpicked by Apple Music’s editors for the curated Up Next playlist, giving each artist significant exposure among international audiences.

KYE’s placement in the program follows on from the release of new single ‘Gold’ with Sampa The Great & 18YOMAN, which is heavily featured across Apple Music’s New Daily, R&B Now, New Fire, New in R&B and Best New Songs playlists.

Reminiscing on the making of the recent single, KYE said that she was inspired to write ‘Gold’ after listening to a number of beats from 18YOMAN.

“I wanted to capture exactly what I was feeling in that moment – pure  and love in its most gooey form,” KYE shared.

“The song practically wrote itself and I knew straight away that I wanted Sampa on it. I hope it makes people feel the way I felt that day, that there is always a gold lining.”

Other artists previously featured on Apple Music’s Up Next roster include Juice WLRD, Billie Eilish, Khalid, Amy Shark, Dean Lewis, Megan Thee Stallion, Burna Boy, Clairo, Don Toliver,  BENEE, Holly Humberstone, beabadoobee and Arlo Parks.

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