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Sync Watch April 21, 2021

Kate Miller-Heidke lends vocals to Australian Red Cross campaign

Senior Journalist, B2B
Kate Miller-Heidke lends vocals to Australian Red Cross campaign

Musician Kate Miller-Heidke has lent her vocal talents to not-for-profit organisation the Australian Red Cross.

Miller-Heidke wrote and recorded the original track ‘Where To Start’ alongside Keir Nuttall.

The animated campaign was created by DDB Sydney and is the charity’s first in almost 10 years. It will run across TV, online, social and digital at a time when there is increasing pressure on charities and those who traditionally donate to them.

DDB Sydney’s executive creative director, Matt Chandler, noted the generosity of those involved in the campaign, including Miller-Heidke and Nuttall.

“This project was a labour of love by a global force of brilliant creative people, from the incredible craftsmanship of the animators, to the impossible whistle-able track that Kate Miller-Heidke and Keir Nuttall wrote pro-bono for us,” he said.

“At every stage, we were blown away by people’s willingness to get involved in support of Red Cross.”

Belinda Dimovski, the the Australian Red Cross’ director of engagement and support, said the organisation is so pleased with how DDB Sydney brought the idea to life.

“When times are tough and problems feel overwhelming, Australian Red Cross is helping the community and we hope to inspire Australians to act with us,” she said of the overarching message of the campaign.

Campaign Credits:

Client: Australian Red Cross
Belinda Dimovski – Director Engagement & Support
Astrid Mallard – Head of Marketing & Communication
Shini de Silva – Marketing Manager
Mina Hayashi – Brand Manager
Dilini Perera – Senior Multimedia Producer
Kim Batchelor – Creative Communications Lead

Creative Agency: DDB Sydney
Chief Creative Officer: Ben Welsh
Executive Creative Director: Matt Chandler
Senior Art Director: Elaine Li
Senior Copy Writer: Jared Wicker
Chief Strategy Officer: Fran Clayton
Planning Director: James Davis
Head of Integrated Content: Renata Barbosa
Senior Producer: Niki Bentley
Managing Partner: Nick Russo
Business Director: Sigrid Westhoff

(Directors Antoine Marchand, Benoit de Geyer d’Orth, Paul-Eugène Dannaud, Fabien Meyran)

Production: UNLISTED and EDDY

Sound Design: Andy Stewart (DDB Sydney)

Music Supervision: Level Two Music

Original Music: Written and performed by Kate Miller-Heidke & Keir Nuttall


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