Can Bieber’s country crossover buck a trend & top the Hot 100?
Justin Bieber is the latest popstar to try his hand at country music following a path already trodden by the likes of Lil Nas X, Marshmello and Diplo in 2019.
Dan + Shay’s highest Country Chart entry to date is ‘Tequila’ which peaked at #3 in 2018, and Bieber’s star power could be the decisive factor in producing their first country #1 Down Under.
The track lands at #5 on the latest TMN Hot 100 Airplay Chart powered by Radio Monitor in just its second charting week.
The TMN Hot 100 now has two such country crossovers in the Top 5, with Mashmello & Kane Brown’s ‘One Thing Right’ one frame higher at #4.
It’s unfamiliar territory for Dan + Shay, especially if ‘10,000 Hours’ continues to gather steam.
It’s not just radio that’s loving the country-commercial love song. ‘10,000 Hours’ is placed at #4 on the ARIA Singles Chart, sits at #7 on the Spotify AU Chart and #5 on the Shazam AU Top 200.
Watch ‘10,000 Hours by Dan + Shay & Justin Bieber
‘10,000 Hours’ has also racked up multiple streaming records globally since its release.
As Billboard reports, the track produced the biggest first-week streaming numbers in country music history, debuting at #3 on the Billboard Streaming Songs Chart, making it the highest-charting non-holiday country song on the chart.
Dan + Shay are also the first country duo or group ever to debut in the Billboard Hot 100’s Top 5.
So could Bieber & Dan + Shay make history in Australia?
This year Billie Ray Cyrus, Morgan Wallen and Kane Brown have achieved all-time highs on airplay, streaming and sales charts both in Australia and abroad. But for all the streaming and sales records it broke, ‘Old Town Road’ never managed to crack the #1 spot on the Australian Airplay Chart.
Lil Nas & Billy Ray couldn’t get further than #8 on the Hot 100. Marshmello & Kane Brown’s track has gone as high as #3, but similarly hasn’t yet been able to get past bonafide pop stars to claim the chart’s crowning position.
If anyone is going to buck the trend, it’s Bieber. He’s partially responsible for keeping Lil Nas off the top of the chart earlier in 2019, as his Ed Sheeran collab ‘I Don’t Care’ racked up seven weeks in the top spot.
It was his seventh #1 single on the chart, and it could just be a matter of weeks before the Biebs claims his 8th title.