Listed 27 Apr 2020

Media Planner

Universal Music Australia, Sydney
Application Close: 31 May 2020

We are Universal Music Australia (UMA), part of The Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audio-visual content in more than 60 countries. We identify and develop recording artists and songwriters. We produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Universal Music Australia is looking to appoint a Media Planner for our rapidly growing in-house media team.


Our Media Planner will be responsible for taking UMA’s digital media campaigns into the future by promoting our Artists using a variety of innovative media planning and buying techniques. This position is responsible for the planning, implementation, daily management and optimisation of multiple digital media advertising campaigns for Universal Music Australia.

The ideal candidate for this position is passionate about the ever-changing media landscape and Music! We are looking for someone highly knowledgeable on all digital media outlets including social, programmatic, paid search, display, video, mobile as well as emerging media and new technology platforms.

Key responsibilities:

Supporting UMA labels in planning and buying digital media campaigns across various media including social, video, programmatic and search, as directed.
Managing multiple media budgets, drafting and revising media schedules, along with accompanying rationale.
Planning and buying campaigns across partners such as Google Ads, DV360, Facebook, Snapchat and Spotify.
Ensuring campaigns are optimised to best achieve campaign performance and media efficiency goals.
Creating new opportunities for our artists through streaming platforms.
Preparing analysis and insight to accompany reports provided to the labels.
Working closely with the marketing teams to seek out testing opportunities and recommending optimal content and asset creation.
Continuously seeking opportunities for reaching the target audiences of UMA artists.


2+ years’ digital media-related/agency experience, including media planning/buying; with specific programmatic and search experience preferred.
Deep, cross-functional understanding of the digital media industry.
Experience planning and reporting across a range of digital media channels.
Experience buying through SEM and Social platforms such as Google Ads (including Search), DV360 or similar, Facebook and Double-Click.
A solid understanding of the programmatic media ecosystem and technology, including exchanges, networks, ad servers, DSPs, SSPs, DMPs, CDPs and trading desks.
Proficiency in using digital research tools such as comScore / Nielsen.
Able to build compelling reports detailing campaign successes, ROI and learnings.
Experience of managing multiple campaigns in a fast-paced, entrepreneurial environment.
Ability to think creatively and strategically while working to tight deadlines.

Apply here