Jeep Wrangler wins big from sponsoring The Rolling Stones’ No Filter tour

SUV manufacturing company Jeep, which has sponsored all of The Rolling Stones’ European tours since 2014, has had another massive exposure with the band’s No Filter tour.

It wrapped up in Warsaw, Poland last month, after 14 sell-out dates across the UK, Ireland, France, Germany and the Czech Republic.

According to Billboard figures issued on the weekend, it sold 750,874 tickets and grossed US$117.8 million.

The biggest stop was in London, where the British band grossed $29.4 million over two shows, on May 22 and 25.

Jeep used the tour to emphasise the Wrangler model’s ‘Go Anywhere, Do Anything’ spirit, as well as its state-of-the-art technology and “just as at ease on city streets as it is off the beaten path.”

One of the tour activations was the Jeep Compass stage.

The last time the Stones did a 14-city run was in early 2016 when they hit Latin America, which began on February 3 in Santiago, Chile and finished off with a free show on March 25 in Havana, Cuba.

According to Billboard, those 14 shows shifted 729,292 tickets and grossed $83.8 million.

Another similar short run, the Zip Code run in the US,  May 20 – July 15, 2015 earned just under $110 million.