72 Aussie acts to perform for live-streamed music festival
Live streaming is fast becoming the new norm as the music industry continues to employ innovative ways to connect artists and fans distanced by the coronavirus outbreak.
Off the back of dozens of artists streaming live sets from their homes this week, multiple Aussie artists will team up for Isol-Aid this weekend, an Instagram Live music festival.
With 72 local artists will perform across 24 hours, kicking off at 12pm on Saturday, March 21. Things will pick up again at midday on Sunday for another 12 hours of musical goodness.
The initiative is the brainchild of singer-songwriter Merpire, festival organiser Em Ulman (Brunswick Music Festival/Small Time) and Shannen Egan of Turning Heads Agency.
Stella Donnelly, Angie McMahon, Spacey Jane, Julia Jacklin, Didirri, Hayley Mary, Cry Club, Clews, Lanks, Columbus and many more are taking part.
Each act will play for 20-minutes, from wherever they are self-isolating, streamed over their Instagram account, before tagging in the next artist on the schedule.
With festivals including Download, Groovin The Moo, Bluesfest and Splendour In The Grass either cancelled or postponed, many are tipping the COVID-19 pandemic will continue to decimate the live music industry.
So as the live sector lobbies the government for support, artists performing at Isol-Aid will encourage fans to buy music and merchandise from Bandcamp, Patreon and more.
“As the COVID-19 outbreak threatens live music across the globe, Australian artists from all over the world band together to create Isol-Aid, a socially (media) distanced music festival,” says the event description.
“In a matter of weeks, tours, local shows and public appearances have been cancelled across the board and the international music community has come to a standstill and faces an uncertain future.
“According tothe current tally of losses for the Australian music community, (for performers, production, crew, hospo workers, managers, booking agents & more) sits at $150 million dollars.”
Viewers will also be encouraged to donate to Support Act’s COVID-19 Emergency Appeal.
View this post on Instagram
Excuse me while I go cry in a heap now… 💖💖💖 With our sudden lack of live shows and income, your fellow gigless artist Merpire (Rhiannon), festival organiser @millylala Em Ulman (Brunswick Music Festival/Small Time) and @shannenthescholar Shannen Egan (Turning Heads Agency) have combined their powers to put on – ISOL-AID MUSIC FESTIVAL A two-day Instagram Live Music Festival *Beaut artwork by @sebi.white x ISOL-AID features two days of live streaming from 74 musicians including @angiemcmahon @juliajacklin @stelladonnelly @didirri_ @carla_geneve @harveysutherland @spacey_jane @ainsliewills and many many more. 12 noon – 12 midnight Saturday 21st March and Sunday 22nd March. An Instagram live-streaming festival promoting unity and community. Playing live from bedrooms, lounge-rooms, studios or wherever they are self-isolating, artists will play a 20-minute set streamed live on their Instagram accounts, and then tag-team the next artist to play via split-screen, sending fans down a rabbit-hole of new music discovery. Follow hashtag #isolaidfestival to watch the whole festival back later, artist by artist. As the COVID-19 outbreak threatens live music across the globe, Australian artists from all over the world band together to create ISOL-AID, a socially (media) distanced music festival. In a matter of weeks, tours, local shows and public appearances have been cancelled across the board and the international music community has come to a standstill and faces an uncertain future. According to ilostmygig.net.au the current tally of losses for the Australian music community, (for performers, production, crew, hospo workers, managers, booking agents & more) sits at $150 million dollars. The impact of these cancellations is financial, psychological and emotional, and will undoubtedly be long lasting. If they are in the financial position to do so, viewers are encouraged to buy music and merch from the artists’ Bandcamp and Patreon pages, their websites, as well as donating to fundraisers set up for @supportact See you online. #isolaidfestival Big love, Merpire, Emily and Shannen