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exclusive News August 8, 2019

Instagram partners with Ruel for behind-the-scenes IGTV series [exclusive]

Former Assistant Editor
Instagram partners with Ruel for behind-the-scenes IGTV series [exclusive]
Image: Facebook / Ruel

Aussie wonderkid Ruel has partnered with Instagram for an exclusive IGTV series going behind his recent world tour.

TMN can exclusively reveal that ‘Ruel On Tour’ will be available on the young ARIA-winner’s Instagram account, premiering today (Thursday, August 8).

A new episode will drop each week, taking Ruel’s fans behind the scenes for an intimate look at touring life for the 16-year-old up and comer.

“Instagram has been great to connect with my fans so I hope my new “Ruel On Tour” series will be a way to bring them on the road with me through IGTV,” Ruel tells TMN.

“Was really fun to work with Instagram to create this series and hopefully it will give you an insight into what it’s really like behind the scenes of my life on tour.”

Your exclusive backstage pass to Ruel’s shows across London, Berlin and more can be viewed at @oneruel on Instagram.

Ruel won the 2018 ARIA Award for Breakthrough Artist thanks to his single ‘Dazes & Confused’.

He’s set to release is second EP Free Time this September via RCA/SME, which will be followed by an Australian tour.


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