News February 9, 2016

Industry heavyweights and creatives launch new company, BRING

Universal Music Australia (UMA) has teamed up with One Green Bean (OBG) and HOST to launch BRING – a creative company that delivers entertainment led-marketing and teams brands with prominent figures in music, sport and social media.

Compiled of an eight–person dream team of creatives including and led by Managing Director Roddy Campbell (UMA), Executive Creative Director Cameron Farrelly (UMA) and OGB & HOST Global CEO/Founder Anthony Freeman. 

BRING will focus on delivering marketing solutions through their combined agency resources including live event promoters, film and entertainment companies such as Universal Pictures, talent at the world’s largest music company, Universal, and globally renowned athletes through U-Sports.

Roddy Campbell said in a statement: “With BRING, we think we can deliver the best marketing solutions directly from common sources of consumer passion. BRING’s meeting of minds will allow us to create real-deal culture, valuable earned media solutions that live in entertainment.”

Having been in the works since mid-2015, BRING has said it’s already called on a list of high profile talent for its launch, including Lady Gaga, Ellie Goulding, Australia’s own Troye Sivan, Mike Tyson, Instagramer @hellomissmay, as well as actors Kevin Hart and Ice Cube. Kevin Hart and Ice Cube are currently in Australia promoting their latest film, Ride Along 2.

George Ash, President Asia Pacific Universal Music Group, commented, “We are privileged to work closely with the world’s greatest talent who truly define popular culture. They create the content people are choosing to engage with, and generate audiences bigger than any media platform on the planet.”

With BRING comes new opportunities, new partnerships and new platforms for entertainment professionals to connect with their audience. Following its roll-out here in Australia, BRING will launch in New Zealand at a similar scale.

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