The Brag Media ▼
News October 27, 2015

Fairfax becomes first non-ARN broadcaster to enter deal with iHeartRadio

Former Editor

In a new partnership with the Australian Radio Network (ARN) the Fairfax Radio Network will add its metropolitan and talkback stations to the iHeartRadio portal, becoming the first non-ARN owned properties to do so in Australia.

Kicking off at the end of the month, listeners registered with the radio and streaming platform will have access to news and talk back from 2UE (Sydney), 3AW (Melbourne), 4BC (Brisbane) and 6PR (Perth) and digital station NTS, as well as Fairfax’s music stations in Melbourne, Brisbane and Perth (Magic 1278, 882 and 96fm, respectively).

Adam Lang, CEO of Fairfax Radio Network, told TMN: “The iHeartRadio partnership is a great expression of trust for Fairfax Radio Network. We are pleased to be working with the team at ARN and their very intelligent technology platform to give a great listener experience. We’re pleased to be involved.”

ARN’s CEO Ciaran Davis added: “iHeartRadio is a key part of ARN’s digital offering and we’re always looking for ways to continue to provide great content for our audiences so we are really excited to be able to add some of Australia’s greatest talk back and news stations to our iHeartRadio platform.”

iHeartRadio was developed by what was formerly known as Clear Channel in 2008. Clear Channel rebranded as iHeartMedia in the US last month. iHeartMedia’s global expansion outside of the US began in Australia in 2013 through a tie-up with ARN. Since the launch last August, there have been 460,000 downloads of the iHeartRadio app.

iHeartMedia Digital reaches 90 million digital monthly UVs.


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