A sound algorithm has agreed to a major label distribution deal
Whichever way you see it, stress-reducing sound app Endel has been added to Warner Music Group.
Endel – which uses AI inputs like weather, heart rate, time of day, and your body’s circadian rhythms, to craft personalised soundscapes – has achieved a world first as the first algorithm to ink a record deal. Its soundscapes are believed to boost the listener’s productivity and mood.
With most label agreements, the announcement usually includes what records or singles we can look forward to as part of the deal. Warner’s agreement with Endel is no different.
Endel will release 20 albums with Warner Music in 2019 (take that King Gizz?), with the first five already released. The albums come in series’, the first being Sleep, with Clear Night, Rainy Night, Foggy Morning, and more included. The upcoming albums will be part of the Focus, On The Go, and Relax series.
The free app is available for iOS and Android and can be added to Alexa-enabled devices. Its investors include Jillionaire (of Major Lazer), Avex Inc., and The Alexa Fund.
Watch Endel in action below:
This article originally appeared on The Industry Observer, which is now part of The Music Network.