Spotify ‘Wrapped’ reveals Drake as decade’s most-streamed artist
Spotify’s end-of-year campaign ‘Wrapped’ returns with the top artists, albums, songs, playlist and podcasts streamed by 248 million Spotify users around the globe.
As well as breaking down the most-streamed artists and songs from 2019, this year sees the streaming service dive back into the past decade of Spotify streaming.
Remaining prolific across the past ten years, Drake has been named Spotify’s most-streamed artist of the decade with over 28 billion streams. Drizzy finished ahead of Ed Sheeran, Post Malone, Ariana Grande and Eminem.
Sheeran’s ‘Shape Of You’ is the most-streamed song of the decade with 2.3 million streams.
2019 In A Nutshell
Diving into the stats for 2019 alone, Post Malone tops the ‘Wrapped’ list as the most-streamed artist globally. He was followed by Billie Eilish and Ariana Grande.
It’s been a huge year for Eilish, whose album When We All Fall Asleep, Where Do We Go? was the #1 most-streamed album (6 billion streams). It’s the first time a female artist has topped the album list.
Shawn Mendes and Camila Cabello’s team-up ‘Señorita’ was listened to over a billion times, making it the top single for 2019.
In a year when Tones And I became the only Aussie to hit #1 on the Spotify Global Chart with ‘Dance Monkey’, the breakout artist is also the only local act to land in the Top 20 most-streamed global tracks of the year (#17).
Local Streamers Love Aussie Music
Hilltop Hoods were the most-streamed artist in Australia, in a Top 3 rounded out by fellow Aussies 5 Seconds Of Summer and Dean Lewis.
“We are incredibly proud to be a band from Australia. We grew up in a small suburb of north-western Sydney, so to have the opportunity to make music and be heard all around the world is really special to us,” said the 5SOS boys.
“Streaming has certainly helped make our music more accessible and we feel very fortunate to live in a world where not only people can hear us but we can discover music we love also.”
Unsurprisingly, Tones And I has the most-streamed song in Australia with ‘Dance Monkey’, ahead of Lewis’ ‘Be Alright’ and ‘Youngblood’ by 5SOS.
“It’s a huge honour! Especially in my home country – to know that my music is having an effect and helping people feel less alone is an amazing feeling,” said Lewis.
“To me it’s (Spotify) made things so accessible and I’m constantly hearing new music from new people, which inspires me to write more songs cause I’m consuming so much more music!,”
Podcast Growth Laid Bare
It was a huge year for podcasts on Spotify, with the streamer making no secret of a strategy to put more time and effort behind building a more comprehensive library of podcasts.
Spotify saw an increase of 39% in podcast house consumed quarter over quarter, with The Joe Budden Podcast with Rory and Mal the most-consumed pod both in Australia and overall globally.
It was followed in Australia by Serial Killers, Science Vs, Reply All and The Clearing.
There are now over 500,000 podcast titles on Spotify, a 50% growth since the beginning of 2019.
My Decade Wrapped
Later this week, Spotify will provide a personalised playlist for each Spotify of the songs they listened to most over 2019, as well as insights on how they listened to their music.
Insights will include how many minutes of music were consumed, how many sings they liked, as well as data on genres and artists listened to most.
Not only that, there’ll be another playlist available for each user called My Decade Wrapped.
Further insights available at Spotify’s Official Blog, while users can access their Spotify ‘Wrapped’ insights and playlist here.