The Brag Media
exclusive News February 16, 2023

Dan Sultan Signs With UNIFIED Artist Management, Lonely Lands Agency (EXCLUSIVE)

Senior Journalist, B2B
Dan Sultan Signs With UNIFIED Artist Management, Lonely Lands Agency (EXCLUSIVE)
Image: Photo by Michelle Grace Hunder

Dan Sultan is ready for the next phase of his career with UNIFIED Artist Management and Lonely Lands Agency.

The one-time ARIA male artist of the year winner announces new management with UNIFIED’s Ash Hills and fresh booking agency representation with Lonely Lands Agency’s Harry Moore.

Those new partnerships are announced today (Feb. 16), ahead of the release of new music, “Story.”

Set to drop next Thursday (Feb. 23) via Mushroom Group’s Liberation Records, “Story” explores the idea of “reclaiming one’s own narrative” and marks the beginning of “a vulnerable new chapter,” according to a statement.

This new beginning comes soon after Sultan allowed us to peer inside with a 2022 TEDxCanberra, titled “Impact Through Creativity.”

With a new support team, Sultan is excited about writing the next chapter.

“Moving forward with such a strong team at a time when I’m making my best work,” he says, “is very exciting.”

Adds Hills, general manager, artist management AU/NZ, at UNIFIED Music Group: “I’m thrilled to welcome Dan Sultan to UNIFIED and to be working with him on this next stage of his career. Dan is an incredible artist and has been working on some of his best work yet, I can’t wait for the rest of the world to hear it.”

Lonely Lands Agency GM Moore enthuses, “I’m extremely grateful to be a part of team Dan Sultan. Dan has had such a long and successful career and is an incredible live performer.”

The opportunity to “work with the team, and build his live business, is something I am very excited about.”

Sultan can road-test his new material when he heads-out on a North American tour in August and September in support of Vance Joy.

Once dubbed the “black Elvis” due to his rare blend of charisma, talent and smooth looks, Sultan stepped into the spotlight when he won best male artist and best blues & roots album for his second LP, Get Out While You Can, at the 2010 ARIA Music Awards, and landed a role in the theatrical version of Bran Nue Dae, released in the same year.

He’s collected four more ARIA Awards, four AIR Awards, scored two APRA Music Awards, four Deadly Awards, six National Indigenous Music Awards, and two Music Victoria Awards during a decade-long alliance with Liberation Records, part of the Mushroom Group.

UNIFIED Artist Management and Lonely Lands Agency are part of UNIFIED Music Group.

LLA was launched in 2019 by Tash Sultana, as a venture with her co-managers, UNIFIED Music Group CEO Jaddan Comerford and Lemon Tree Music co-founder Regan Lethbridge.


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