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News August 3, 2018

CXLOE signs with Niche Talent Agency: Exclusive

Senior Journalist, B2B
CXLOE signs with Niche Talent Agency: Exclusive

CXLOE, the rising Australian alt-pop singer and songwriter, has signed up with the Niche Talent Agency, TIO can exclusively reveal.

At Niche, CXLOE joins a roster that includes Thundamentals, M-Phazes, The Griswolds, Sampa The Great, SAFIA, Remi, Fat Freddy’s Drop and many more.

“We’re stoked to be working with CXLOE and her team here at Niche,” comments her booking agent, Matt Thomson. “Not only is she a super talented songwriter leading the charge in Australia for this sound but also puts on an incredibly powerful live performance.”

Hailing from Narrabeen, on Sydney’s northern beaches, CXLOE has been splitting time between Australia and the U.S. since the age of 16, with a laser-trained focus on building her career.


With a knack for dark, indie pop, CXLOE’s talents have been spotted by triple j and commercial radio alike, and major labels have circled.

Her first single, “Tough Love” released at the end of 2017, peaked out at No. 1 on Spotify’s Viral Chart and was supported by Ash London on 2Dayfm.

And then came “Monster,” the breakthrough release which has munched more than 1 million plays across all digital platforms. Again, Australian and U.K. radio paid attention and a deal was struck with Mushroom Music Publishing.

A one-time feature star on Triple J Unearthed, CXLOE showcased to the Australian industry at the inaugural TIO Awards in March 2018, and she’s booked to play Bigsound next month in Brisbane.

News of the Niche partnership coincides with the release of a third single “Show You,” written in Los Angeles by CXLOE with Sam Farrar (Maroon 5) and Max Farrar.

“Show You” is out today across all DSPs. And it’s flying. Right now, the track is No. 1 on Spotify New Music Friday (CXLOE is the cover girl) and Apple Music’s Best of the Week.

CXLOE on Spotify

James Browning launched Niche in 2004 as a boutique touring business and artist booking agency with an MO to “satisfy a gap that needed to be filled for the emerging underground sounds that were under represented in the Australian market.” Last year, Niche Talent Agency reinvigorated its activities with key personnel hires, including Daniel Sant, formerly agent with The Harbour Agency.

This article originally appeared on The Industry Observer, which is now part of The Music Network.


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