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News November 30, 2021

Coles Radio is dedicating an entire day to Australian music today

Coles Radio is dedicating an entire day to Australian music today

Coles is ending this year’s Ausmusic Month on a strong note today with an entire day dedicated to Australian music. 

Throughout November, Coles Radio has been broadcasting as much homegrown talent as possible to celebrate Ausmusic Month. There was a special focus on rising local artists to help support their work and broadcast their music to a wider national audience.

Now on Tuesday, November 30th, Coles Radio will finish the month with an entire day’s worth of programming dedicated to all-Australian music. The best backyard talent will be featured, including icons such as Kylie Minogue, INXS, Sia, Lime Cordiale, and Birds of Tokyo. Exciting new voices will also be supported, including Coterie, Jordie Ireland, and Kyle Pearce.

“At Coles, it’s really important to us to win together and support Australian artists wherever possible, which is why we’re also delighted to feature the beautiful voice of Australian artist Emily Soon in our latest Christmas campaign, continuing our tradition of championing home-grown musical talent in our marketing campaigns,” Coles Chief Marketing Officer Lisa Ronson shared.

“We have more Australian talent than ever coming through the airwaves and inspiring customers both in and out of the supermarket, and as one of Australia’s favourite commercial digital stations, we’re proud to use our Coles Radio platform to amplify Aussie voices.”

Coles Radio was first encouraged to devote more playing time to Australian artists back in August, spurred on by Jack River’s prominent social media campaign. Rivers had pushed for Channel 7 to feature more Australian music during its Olympics coverage.

“And while we’re here,” River said then, “how good would it be to hear Aussie music in Coles, Woolies, Aldi, in banks, on hold, in stores and on ads being show to Australians for the next few months?”

For more on this topic, follow The Industry Observer.

This article originally appeared on The Industry Observer, which is now part of The Music Network.


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