Sync Watch November 4, 2021

Sync Watch: Emily Soon reimagines Neil Diamond’s ‘Beautiful Noise’ for Coles’ Christmas campaign

Sync Watch: Emily Soon reimagines Neil Diamond’s ‘Beautiful Noise’ for Coles’ Christmas campaign

Australia’s biggest brands are increasingly in Christmas mode, with supermarket giant Coles the latest to release its festive campaign.

Coles’ Christmas effort is soundtracked by Emily Soon’s new take on the classic Neil Diamond Song ‘Beautiful Noise’.

Soon’s reimagining of the song will also be released across the country as a single.

Music supervision for the campaign was done by Level Two Music, while Universal Music Publishing Group was the publisher.

Coles conducted a survey of almost 7,500 Australians to take the temperature on what they will value most this Christmas season and then create a campaign to reflect this feeling and what its customers most looking forward to.

Coles’ chief marketing officer, Lisa Ronson, said this year’s campaign reflects that customers are looking for something truly special to celebrate.

“Coles has been working for more than a year to ensure our customers will have a joyful Christmas with loved ones, many of whom they will be reuniting with for the first time in months, or even years,” she said.

She said the campaign – which sees Australians who need a release and are excited to come together – is an emotive one.

The integrated campaign was created by DDB Australia. Managing director of strategy and growth, Leif Stromnes, said his team is proud to be part of telling the Australian Christmas story.

“This campaign encapsulates the emotional release we’ve been waiting for this year,” he said. “There’s nothing like laughing with friends and family and reconnecting over food. It felt right for Coles to be part of celebrating this moment with Australians.”

Campaign Credits: 

Coles
CMO: Lisa Ronson
General Manager – Brand, Digital & Design: Samantha McLeod
General Manager – Media & Sponsorship: Kate Bailey
Head of Brand, Content & Design: Bianca Mundy
Head of Group Marketing & Insights: Geoff Turner
Media Manager: Sally Mann
Senior Marketing Manager: Patrick Breen
Marketing Manager: John Blaskett
Marketing Manager: Tanya Beaumont
National Media and Communications Manager: Martine Alpins

Production company: Revolver
Director: Stephen Carroll
Producer: Alexandra Taussig
Cinematographer: Ross Giardina
Production Designer: Arabella Lockhart
Costume Stylist: Lou Spargo
Food Stylist: Jerrie-Joy

Post House: The Editors
Editor: Bernard Garry
Colourist: Fergus Rotherham
Online Artist: Soren Dyne
Producer: Grace Rouvray

Sound: Sonar Music
Sound Engineer: Timothy Bridge
Executive Producer: Sophie Hayden

Song: Beautiful Noise written by Neil Diamond and performed by Emily Soon
Music Supervision: Level Two Music
Publisher: Universal Music Publishing Group

Agency: DDB Group
Creative Lead: Darren Spiller
Group ECD: Psembi Kingstan
Tribal ECD: David Jackson
Creative Director: James Cowie
Snr Art Director: Lisa Dupre
Snr Art Director: Anne-Marie Kanes
Copywriter: Dan Forrestal
Head of Integrated Content: Renata Barbosa
Senior Producer: Sam David Harris
Managing Partner: Pippa O’Regan
Group Business Director: Leah Williams
Business Manager: Jake Tobias

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