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News August 23, 2022

Cody Simpson Releases Eco-Friendly, Gender Neutral Fashion Line

Editorial Operations Manager
Cody Simpson Releases Eco-Friendly, Gender Neutral Fashion Line

Cody Simpson, already a singer, swimmer and winner of “The Masked Singer Australia” in 2019, has added another string to his bow, releasing an eco-friendly fashion label replete with gender neutral essentials.

Prince Neptune: The Label will be available to the public at 5:00 p.m. (AEST) on Tuesday via the label’s website.

It was created alongside Australian-based fashion agency Slyetica. The brands said they conceived the label with people and the planet in mind.

“From the design and fabric considerations – to factory ethics and manufacturing processes – right through to the packaging and distribution services, the brand is intentionally eco-considered to conserve our most natural resources; a nod to Simpson’s meaningful work as Oceans Ambassador for WWF Australia,” publicity for the label said.

The first release is said to be inspired by Simpson’s laidback and casual aesthetic out of the pool.

Cody Simpson wearing Prince Neptune: The Label

Photo credit: Jamie Green

Simpson said he had spent years quietly developing the conception and conscientious production of Prince Neptune: The Label, ensuring the ethos of the brand is reflected in every garment and decision.

“Each garment is embroidered with the trident that to me represents broad ideals like freedom, confidence and consciousness all the way into my specifics of interest: lifestyle, sailing, beautiful cafes, nature, jazz, rock ‘n’ roll, restaurant culture, swimming, luxury, the ocean and ultimately the desire to present yourself well and with ease,” he added.

Simpson is already the face of Myer’s High Winter campaign.

He also released his fourth studio album “Cody Simpson” earlier this year via his own label Coast House Records and The Orchard.


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