News January 21, 2018

Bruno Mars’ world tour grosses $200 million so far, while album hits new milestones in U.S.

Bruno Mars’ world tour grosses $200 million so far, while album hits new milestones in U.S.

As Bruno Mars’ 24K Magic World Tour heads for 14 shows in five Australian cities March 7 to 29, number crunching in Pollstar and Billboard reported that its overseas dates have grossed over US$200 million.

It has shifted over two million tickets from 121 shows, 92 of which were sold out.

The first one million tickets were snapped up in 24 hours, according to tour promoter Live Nation.

Each performance averaged a nightly gross of $2.1 million.

The 24K Magic World Tour kicked off in Antwerp, Belgium, on March 28 and did seven shows until April 10.

The British run bowed on April 12 with 16 shows in nine cities, before returning to Europe for 20 more shows until June 15.

It was back to North America for 61 performances from July 16 to November 11.

After ten dates in Latin America until December 7, Mars wound up the year in the U.S., with four final shows in National Harbor and Las Vegas, ending on New Year’s Eve.

Pollstar placed Mars at #4 on the Top 100 Worldwide Tours of 2017, with the North American leg gross alone amounting to $112.4 million.

Mars goes back on the road this year from January 31 with four shows in Mexico, and then to Las Vegas for four appearances February 14 to 19.

He then heads to this part of the world, with four dates in Auckland’s Spark Arena February 27 to March 3.

In Australia, there are five shows at Melbourne’s Rod Laver Arena (March 7, 8, 10, 11), two at Brisbane Entertainment Centre (March 14, 15), and five in Sydney at Qudos Bank Arena (March 17, 18, 20, 23, 24).

There’s a one-off at the Adelaide Entertainment Centre (March 26) and the trek winds up in Australia at Perth Arena (March 28, 29).

After Australia, he’s in seven Asian countries until May 13, and then to Europe for concerts in eight countries, and winds up a brief UK run on July 14 at London’s Hyde Park with Khalid at the British Summer Time Festival.

While other artists approach success in their own way, Mars is old school: high-quality songs and hard work behind promoting them over two years.

In the meantime, Mars continues to bombard the U.S. charts.

His joint remix with Cardi B of his song ‘Finesse’ jumped 32 places to #3 spot.

It marks the 15th time that he has made it into the Top 15. If ‘Finesse’ knocks Ed Sheeran off top spot, it will be his eighth American chart topper.

The 24K Magic World album initially debuted at #2 in the U.S. charts and by July 2017 had gone on to shift 1.1 million equivalent sales (including physical, downloads and streaming).

At last count, according to Nielsen Music, it had sold 2.3 million by the end of the year, the fourth top seller of 2017 in the U.S.

Last week Billboard noted that Mars has matched Mariah Carey and Beyonce as the only artists with three Top 5 hits from each of their first three albums.

Mars is obviously the only male artist to join this exclusive club.

24K Magic World is expected to get a further lease of sales life after the Grammys, at which he is performing and goes in with six nominations (Jay-Z had eight, Kendrick Lamar had seven).

At the nationally televised 49th NAACP Image Awards in Pasadena, California, on January 15, he won Outstanding Male Artist (Mary J. Blige took the female equivalent, SZA the new artist equivalent) as well as Outstanding Music Video/Visual album and Outstanding Song for ‘That’s What I Like’.

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