News June 24, 2020

Briggs joins with SEEK & Spotify to help Aussies rest easier

Former Assistant Editor
Briggs joins with SEEK & Spotify to help Aussies rest easier

SEEK has teamed up with and to create a personalised listening experience for the 44% of Aussies who say they are staying up at night thinking about work.

SEEK Sleepmix has been created with help from the acclaimed rapper, with the idea to help ease the minds of those whose daily lives and careers have been impacted by the coronavirus crisis.

Research by SEEK found that not only are 44% of Australians staying up at night, but 48% say their daily work routines have been impacted by COVID-19. Meanwhile, Gen Y (30%) and Gen Z (26%) are most likely to think about a career change whilst lying in bed at night.

SEEK worked with Briggs and Spotify to create the SEEK Sleepmix, tailored to the career situation of the user. The personalised mix features Bedtime Rhymes, as well as voiced career advice developed with SEEK Resident Psychologist, Sabina Read.

“COVID-19 and its impacts have taken a toll on all of us,” Read said. “Australians are now facing issues that they’ve never had to deal with before – reduced hours, sudden redundancy and having to take on new ways of working.

“When we are faced with uncertainty, our default is to look for predictability, understanding and solutions and when we can’t find those things it can affect the way we feel and behave. It can also leave us feeling stuck and unsure of what to do next.”

“I’ve always welcomed challenges and new approaches,” Briggs added. “When SEEK asked me to write, produce and record two ‘bedtime rhymes’ for their Sleepmix, it was a challenge to write something within those parameters given the usual high-energy nature of my music.

“But when I got into the writing and creating process it wasn’t as far away from my wheelhouse as I thought, there was still a moral to the tracks.”I could empathise with people needing assistance.”

The research for SEEK came from AUSTRALIA: Independent research conducted by Nature, who interview 4,800 Australians annually.

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