News October 27, 2015

Brands team up to bring Lady Gaga to Australia, Redfoo promoting Nando’s, and Miley signs to UMPG

Brands team up to get Lady Gaga to Australia

MCM Media, The Today Network and Universal Music Australia – who in 2011 teamed for Lady Gaga’s branded content show which saw Sydney Town Hall transformed into the Sydney Monster Hall – team up again for the singer’s 2014 visit as part of the Telstra Thanks Presents Lady Gaga ARTPOP Gallery event. Fans are asked to submit paintings, drawings photographs, costumes, sculpture, videos and writings to explain what the album means to them. They win the chance to meet Gaga on Take 40 and 2DayFM’s The Bump.

Redfoo promoting Nando’s loyalty

A month after signing Katy Perry to launch its loyalty program PERi-Perks, chicken restaurant chain Nando’s Australia tapped X Factor judge and purveyor of the Ridiculous hit, Redfoo, to promote it. A month-long campaign is underway this week on Southern Cross Austereo radio, retail and online through the SCA, Nando’s and Universal sites. A competition sees the winner have dinner with the performer – whom we’re assured is a fan of its flame-grilled PERi-PERi chicken – and catch an exclusive club show in Melbourne.

Miley Cyrus signs with Universal Publishing for Bangerz

Universal Music Publishing Group struck a worldwide deal with Miley Cyrus to administer her hit album Bangerz. The album debuted at #1 in Australia, the US, the UK, Canada and Ireland. Cyrus co-wrote ten of its 13 tracks. 

PPCA, OzCo, team up for recording grant

The PPCA-Australia Council Recording Artist Grant allows Australian artists to apply for costs primarily associated with recording new tracks. It may also cover some marketing costs. Deadline is Dec 9, see OzCo’s website.

I Killed The Prom Queen team with Epitaph

The reunited I Killed The Prom Queen signed with hardcore label Epitaph. Guitarist Jona Weinhofen got to know how they operated while playing with Brit metalcore merchants Bring Me The Horizon: “I knew exactly what Epitaph was capable of and that it would be the perfect home for I Killed The Prom Queen.” The band’s third album, tracked at Studio Fredman in Sweden with Fredrik Nordstrom (Bring Me The Horizon, In Flames), is out next year.

Brands support new Sydney festival

A new free three day Sydney festival, Cronulla Endless Summer, has tapped a number of sponsorships. It is held December 27-29 at Gunnamatta Park, and staged by Southside Events’ Mario Kalpou. It is a showcase of local food, art, culture, music and public services, with all proceeds going to the Bernados charity. Among those who’ve signed up are Toyota, Coates Hire, Ansto, Lisa McGuigan Wines, Hell Energy Drink and Pages Hire.

The Sweet Apes join Kingdom Sounds

Setting up for a busy 2014, Sydney post-hardcore merchants The Sweet Apes signed management to Kingdom Sounds, a one-stop shop for touring. It represents metro and regional venues and covers everything from PR and marketing to production on tours. The Sweet Apes dropped a new single Flight before touring with Red Jumpsuit Apparatus and Red Beard.

Live Nation extends through Asia with Parallel deal

Live Nation Entertainment is extending its marketing activities across Asia through a union with communications agency Parallel Contemporary Music, Billboard reported. The two have created Live Nation Marketing Partnerships Asia Limited, led by Parallel’s Chairman David Ciclitira to provide live music based marketing solutions for international and local brands across Asia. Live Nation operates in 10 Asian markets through its own offices and with local partners, and sold 1.2 million tickets over the last two years.

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