Blues on Broadbeach unveils VIP membership package ahead of 2022 fest

Blues is returning to Broadbeach this May, and, for the first time, punters can join the club.

Ahead of the 21st annual Blues on Broadbeach — held once again on the Gold Coast — organisers launch the Twelve Bar Society, a fundraising VIP experience that enables members to dive into exclusive goodies and activities.

For the price of membership, Society guests score VIP viewing garden and bar access for the blues festival, a microbrewery tour and tasting, a gift bag containing limited-edition merch and options for artist Q&As, including a session with five-time Grammy nominated U.S. artist Robben Ford.

“Our loyal Blues tribe has been built up over 21 years and we are keen to elevate the festival experience for them to celebrate,” comments Festival Director Mark Duckworth.

The Twelve Bar Society, he continues, “will create a meeting spot for members with an exceptional vantage point of the main stage. It will also offer up close and personal experiences with artists and venues around the festival for years to come.”

This year will be “extra special as you have the opportunity to become an inaugural Twelve Bar Society member, and we’re sure our fans will be as excited as we are about this launch.”

The inaugural membership goes on sale April 4, and is priced at $149.

This year’s edition of Blues on Broadbeach runs May 19-22, with a lineup featuring James Morrison Motown Experience, Robben Ford and R.L. Boyce (U.S.), Karise Eden, Osaka Monaurail (Japan), Mia Dyson, Dave Hole, Bondi Cigars, Blue Empress All-Stars, Matty T Wall and others.

Blues on Broadbeach is supported by the Queensland Government, via Tourism and Events Queensland, and is a feature on the It’s Live! in Queensland events calendar.

The countdown has started for the 2032 Olympic Games, which will be hosted by Brisbane, with support from its neighbouring cities and towns to the north and south.

Before the big party, the Gold Coast, Australia’s sixth largest city, will become the county’s tenth to have DAB+ digital radio when a batch of new commercial radio stations launch there April 4. 

Earlier this month, music industry reps from South East Queensland gathered at Parliament House in the state capital for the first Parliamentary Friends of the Music Industry, a get-to-know session organised by QMusic to forge new pathways for music ahead of the Games.

Visit bluesonbroadbeach.com for more.

This article originally appeared on The Industry Observer, which is now part of The Music Network.