Beyond the Valley’s Partnership With Humanitix Generates $250K for Charity
Punters who attended the 2022 edition of Beyond the Valley kicked-in $250,000 for good causes, many of them without even realising it.
Held at its new home in Barunah Plains, a picturesque spot 90 minutes’ from Melbourne, Untitled Group’s popular fest bookended New Year’s Eve, with a bill headlined by Bicep, Denzel Curry, Dom Dolla, Diplo, and featuring a headline-grabbing comeback performance by Nelly Furtado.
More than 30,000 people walked through the gates for this year’s eighth edition, which, for the first time, partnered with registered charity Humanitix as its official ticketing platform.
So far, a quarter-million dollars has been directly attributed to the contribution from the four-day fest’s booking fees, according to Untitled.
The majority of that sum goes towards Yalari, an organisation which provides Indigenous children from regional, rural and remote communities across the country the opportunity to receive a full boarding school scholarship for their entire secondary education.
Through not-for-profit Humanitix’s booking fees, education projects are funded for the world’s most disadvantaged children to close the global education gap.
Operating in the U.S., U.K., Canada and on both sides of the Tasman, Humanitix’s model has raised upwards of $1 million.
With the partnership deemed a success, Untitled Group will use the platform for some of its other festival assets including the four-day festival Pitch Music & Arts and Sun Cycle NYD.
“Untitled Group and Beyond the Valley are proud to be partnering with this organisation and to be contributing to this important cause,” reads a statement.
Following the most recent event, Beyond The Valley also donated more than $32,000 to Australian Indigenous Mentoring Experience (AIME) as part of an ongoing partnership between both parties; the funds raised will help First Nations high school students around Australia to land opportunities and connections by way of structured mentoring.
The festival started in 2014, and has hosted performances from RÜFÜS DU SOL, Tyler The Creator, The Kooks, Joey Badass, Bonobo, Jamie XX, Chance The Rapper, SchoolboyQ, Honey Dijon, Kaytranada, Stormzy and many more.
Independently-owned and based in Melbourne, Untitled last year made a round of hires and promotions following a period of “huge growth,” say reps, both in head-count and box-office.