Aussie tech startup Jaxsta strikes deal with Universal Music Group

With its launch said to be imminent, Australian data source start-up Jaxsta has entered into a worldwide digital product licensing agreement with Universal Music Group (UMG).

The initial two-year agreement sees Jaxsta now have access to UMG’s data for ingestion for its platform.

Jaxsta has already entered into 26 licensing agreements in the past 18 months, including the Recording Academy which runs the Grammys, and Sony Music Entertainment.

The company advised the Australian Stock Exchange of the UMG deal, “The direct data feed provided by Jaxsta’s data partners (record labels, publishers, industry associations) provides the Jaxsta Platform with official authoritative data sources as opposed to crowd sourced information.

“This improves the accuracy of the data used in the Jaxsta Platform.”

Set up in 2015, the start-up says that its product schedule remains on track, with a Beta site and the Jaxsta Pro subscription products to launch in the first half of 2019, and the commercial API scheduled for the latter half of this year.

Jaxsta tracks down the credits behind recordings – including artists, producers, engineers, studios, photographers, video directors and road crews – which used to be on vinyl and CD artwork but not that easily available in the digital era.