Artists in Hottest 100 see Spotify streams spike
PRESS RELEASE:
Australia’s leading music streaming service, Spotify, has analysed streaming data to look at the artist knock-on effect from Triple J’s Hottest 100 and have found significant spikes directly attributed to the countdown.
Aussie duo Peking Duk benefited most significantly from their single Hightaking out the number two position during the iconic Australia Day countdown, seeing a 57% spike in streams of their catalogue compared to the day before and a 91% growth the day after the Top 100. 76% of that growth came from Australia, and 12% from the US.
Chet Faker (Spotify Australia’s Most Streamed Australian Artist of 2014) took out the first (Talk is Cheap), seventh (Gold) and eighth (1998) place on the countdown and experienced a 32% increase compared to the previous day and 51% the day after. 66% of that growth came from Australia.
Aussie hip hop group Hilltop Hoods’ single Cosby Sweaterplaced third, which helped push their stream increase to 19% on the day of the Top 100 and 46% the day after. 66% of that growth came from Australia.
The knock-on effect was not isolated to the top three Australian artists, with significant spikes noted for others appearing across the countdown.
Aussie five-piece, Ball Park Music, for example, who scored the 19th (She Only Loves Me When I'm There), 58th (Everything Is Shit Except My Friendship with You), and 99th (Trippin' the Light Fantastic) spots experienced a 35% increase in streams on the day and a huge 160% increase the following day. 78% of which came from Australia and 14% from the US.
Additionally, Spotify Spotlight artist Tkay Maidza saw a 24% increase off the back of her 100th placed single Switch Lanes, with the following day generating a further 102% increase with 80% of those streams coming from Australia and 10% from the US.
Whilst the streaming surge for most artists drops off slightly one week on, the stream count still remains higher than before the countdown, showing Triple J’s Hottest 100 can have a lasting impact on stream numbers.
Triple J’s Hottest 100 2014 playlist, which was live updated on the day, has so far generated over 720,000 streams and boasts close to 33,000 followers.
“The flow on effect for an artist placing in Triple J’s Hottest 100 is evident, especially on Spotify. Spotify provides the perfect way for a radio listener to discover, follow, and continue to enjoy music long after radio plays have finished, and this can only be a win-win for artists,” comments Andy Vincent, Spotify Label & Artist Relations Manager.
“It’s exciting to see just how terrestrial radio and Spotify can compliment each other in this market,” Vincent adds.
Triple J’s entire back catalogue of Hottest 100 playlists are available via their Spotify profile, and their Hitlist playlist remains the number one most followed playlist in Australia.