Sync Watch: Brisbane’s 97.3 taps Sia’s ‘Together’ for TVC
Sia’s hit ‘Together’ from her motion picture Music has been used by the Australian Radio Network (ARN) to promote its Robin, Terry & Bob Breakfast show on Brisbane’s 97.3.
ARN said the TV campaign “captures the sense of fun and vibrancy that the team bring to their show each weekday”.
ARN’s marketing director, Donna Gordon, added: “We’re excited to launch this new campaign for Robin, Terry & Bob. The colourful and uplifting TVC brings to life the fun and warmth of the show, perfect for this moment in time when we’re all looking for some positivity. The creative process with Emotive and Cre8 was truly collaborative and we’re very proud of the results.”
Sia’s song was released mid last year via Warner Music Group’s Atlantic Records. It peaked at #27 on the ARIA Singles Chart and was the lead song on Music – Songs from and Inspired by the Motion Picture, released this month.
97.3FM Robin, Terry & Bob TVC Credits:
ARN Marketing & Content Teams
Creative Agency: Emotive
Creative Director: James Pash
Business Director: Marshall Campbell
Senior Designer/Animator: Alex King