Angie McMahon signs new recording deal with AWAL
The Melbourne singer-songwriter’s new upstream deal will see AWAL Recordings take care of global marketing, campaign coordination, and global distribution (excluding North America).
McMahon’s musical talents first became known when she won a competition to open for Bon Jovi on the Australian leg of their 2013 Because We Can tour.
It wasn’t until 2017 that she began to really make her mark, winning the Josh Pyke partnership and releasing debut single ‘Slow Mover’. She’s been a triple j regular ever since.
In 2019 McMahon won SXSW’s Grulke Prize for Developing Non-US act.
“It’s been amazing to watch Angie develop into the huge success that she is today,” said AWAL Australia marketing director Ben Godding.
“Angie embodies all the attributes of a true independent artist – extremely creative and totally authentic.
“We’re incredibly proud that Angie has been part of the AWAL family ever since her debut single back in 2017. We couldn’t be happier she has now chosen to take the next step in her career as an AWAL artist.”
McMahon’s manager Charlotte Abroms added; “As a highly creative manager, working with AWAL is a total dream. I have worked with AWAL across my roster and it’s opened up incredible career opportunities for myself and the artists I work with who share a similar creative drive and march to the beat of their own drums.
“I believe the freedom and independence of being an AWAL Recordings artist brings out the best in both artist and management. I truly believe the creative independence Angie has had since day dot has allowed her to flourish as an artist and as a person. We’re excited to take the next step with Angie’s first album!”
McMahon, who will release her debut album Salt later this year, said; “Since AWAL released my first song, I’ve wanted to keep working with them because I’ve always felt that I can make my own calls, be authentic and be innovative.
“It is a free space to have the creativity and career that I envision without any bullshit. I’m so grateful to them for taking on my first album and holding me in their family with so much support.”