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Sync Watch April 22, 2021

Ampol kicks off marketing in Australia with ads featuring track from The Go-Betweens

Senior Journalist, B2B
Ampol kicks off marketing in Australia with ads featuring track from The Go-Betweens

Fuel brand Ampol is back in Australia and has launched a multiplatform marketing campaign to refamiliarise drivers with its proposition.

The ads feature ‘Streets Of Your Town’, the 1988 track from The Go-Betweens.

The ‘Far and Wide’ campaign will run across television, as well as outdoor, cinema, radio, online display, social and video. There’s also integrations and sponsorships planned with The Project, Sunrise, Today and Fox Sports, as well as ARN, Nova, Spotify, Snapchat and News Corp.

Ampol Australia executive general manager, Joanne Taylor, said she knows consumers are excited about the brand’s return.

“For over a century, Ampol has been there to help Australians get where they’re going, no matter the journey. With the relaunch of the Ampol brand, the campaign showcases how Ampol is a part of the fabric of Australian life, with fuel that connects the nation,” she said.

“We know all our customers are excited by Ampol’s return and we look forward to welcoming Australians onto Ampol forecourts as we roll out the brand across the country.”

The campaign was created by Saatchi & Saatchi.

Campaign Credits

Client: Ampol Australia
Executive General Manager: Joanne Taylor
Chief Brand Officer: Jenny O’Regan
Head of Brand and Fuel Marketing: Noni Guest
Brand Development and Sponsorship Manager: Stefanie Favaloro
Creative Agency: Saatchi & Saatchi Australia
Chief Creative Officer: Mike Spirkovski
Strategy Partner Sydney: Iona Macgregor
Head of Planning: Graham Sweet
Creative Director: Piero Ruzenne
Creative Director: Flavio Fonseca
Art Director: Celeste Watson
Copywriter: Mac Wright
Group Account Director: James Tracy-Inglis
Senior Account Director: Fanny Bersagol
Senior Business Manager: Izabela Gustowski
Senior Broadcast Producer: Elizabeth Nunan
Senior Integrated Producer: Holly De Roy
Senior Digital Producer: Danny Marston
Film Production House: Good Oil
Director: JH Walker
DOP: James Brown
Executive Producer: Helen Morahan
Executive Producer: Sam Long
Editor: Bernard Garry @ The Editors
Post Production: Stuart Kadzow
Production Design: Tom Churchill Brown
Music: The Go-Betweens “Streets Of Your Town”
Photography Production House: Flint
Photographer: Jonathan May
Assistants: Felipe Neves, Dan Hilburn & Gerald Diel
Executive Producer: Rachel Henderson & Tim Berriman
Photography Retouching: Limehouse

Sound House: Squeak E. Clean Studios
Sound Design: Simon Lister
Head of Production: Emma Hodge
Licensing Manager: Chelsea Ramsden
Media: iProspect
Client Partner: Jason Smith
National Head of Investment; Ken Lam
Strategy Director: Tania Virkel
Senior Client Manager: Flo Horwich
Client Manager: Michael Myers-Snyders
Content Partnerships Director: Jessica Humphry’s
Senior Client Manager: Sydney Church
Client Executive: Millie Thompson
Client Executive: Lauren Haslett
Associate: Hamish Rose


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