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News December 6, 2022

Alison Wonderland Launches FMU Records, Reanimates Whyte Fang

Senior Journalist, B2B
Alison Wonderland Launches FMU Records, Reanimates Whyte Fang

Alison Wonderland is now a label honcho.

The Australian EDM star unwraps her latest venture, FMU Records, which will lean towards left-of-centre electronic tunes and pursue up-and-coming artists, according to Billboard.

The first release is “I Surrender,” a collaboration of Argentina-born producer Dabow and South African artist Jon Casey, due out this Friday (Dec. 9).

There’s more on the way, with FMU Records set to drop the debut album from Wonderland’s long-gestating Whyte Fang project, slated for the early stages of 2023. 

Ingrooves will distribute the label, while Wonderland’s artist recordings will continue to be handled by EMI/AUS.

“For FMU, we are just going to push good music,” Wonderland (real name Alex Sholler) tells Billboard. “Artists won’t have to do TikToks to ensure their tracks do well. I just want to get cool, good music out there.”

She continues, “I’m all about people being open-minded. Dark Electronic music is really what comes to mind; it’s what I gravitate towards and with this label, I’m really going to be able to showcase that. I used to run warehouse parties, and I really find the dark, minimalistic vibe very appealing.”

The Sydneysider’s third and latest studio album Loner dropped in May and hit No. 3 on Billboard’s Dance/Electronics albums and No. 9 on the ARIA Chart.

Combined global streams for her catalogue have spun past 800 million, and she boasts upwards of 1.5 million monthly listeners on Spotify.

Wonderland is, without any argument, one of those most popular artists in electronic dance music, an arena-filler who earned the title of being the “highest female DJ billing ever” at Coachella, a score she settled in 2018.

In the same year, she landed a No. 1 on Billboard’s Top Dance/Electronic Albums chart, with Awake, and she was named Billboard Dance’s “Breakout Artist of 2018” and was the cover star of the title’s 2019 Dance Issue.

All three of her LPs (Run at No. 6, Awake at No. 7 and Loner at No. 9) have cracked the top 10 on the ARIA Albums Chart.

The Whyte Fang album is scheduled to arrive March 31, 2023, according to Billboard, and should contain three previously-released cuts.


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