A Day On The Green launches ‘Rolling Green’ for younger set
Roundhouse Entertainment promoters Michael and Anthea Newton, the team behind the successful A Day On The Green winery series, have launched a similar festival for the younger demographic.
The new event is called Rolling Green, and will play two shows this summer in its inaugural season.
It will have the same format as A Day On The Green but with acts that strike a chord with younger music fans.
The Black Keys’ tour will see them headline the inaugural Rolling Green, held in the Yarra Valley at Rochford in Victoria (Sunday April 5) and Bimbadgen Winery in the Hunter Valley NSW (Saturday April 11). They will be joined by Spiderbait, Band Of Skulls and Bad//Dreems.
Michael Newton said that Roundhouse had been musing the Rolling Green idea for some time, but were waiting for the right headliner to launch it.
“A Day On The Green has found its place but there is no reason younger audiences should not see bands they want to see in the beautiful environments that have made A Day On The Green such an established event for an older crowd,” Newton pointed out. “The Black Keys is the perfect band to launch Rolling Green.”
A Day On The Green began 13 years ago with a winery in Victoria, with the Newtons wanting to find a place where older music fans could enjoy live music without the need to go to smoky late-night clubs or large arenas.
It has since gone national to 18 wineries and outdoor areas, and to New Zealand where it plays in three wineries. It has staged over 350 shows to over two million patrons. The brand has spawned three albums, three TV specials and a merchandising range.