Watch: 7digital’s James Priestley on the rise of music within social apps

Is the music industry holding itself back with its complex licensing and legal system? What’s it worth to a record label or an artist if one of their tracks goes viral on a social media platform? What next for the social platforms’ use – or exploitation – of music?

All these questions and more are explored in the first TMN Tech Week video featuring 7digital’s James Priestley and editor of The Music Network, Vivienne Kelly.

Tech Week is The Music Network’s annual content series dedicated to the thriving global music-tech sector, and for the first time will feature a daily livestream interview with key players.

It will include talks with local founders Josh Simons (Vampr), Jacqui Louez Schoorl (Jaxsta), Jared Kristensen (Audience Republic) and Jeremiah Siemianow (Muso).

Each interview will reveal how these platforms have innovated and diversified during the pandemic, and explore how the founders view tech’s role in supporting the industry.

Tech Week will also feature major milestone updates from Nightlife, Vampr and Play MPE.