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30 Under 30 Awards February 22, 2022

Have a peek at the first TMN 30 Under 30 Awards entries

Senior Journalist, B2B
Have a peek at the first TMN 30 Under 30 Awards entries

Entries for the TMN 30 Under 30 Awards are already flooding in.

If you’ve not yet submitted yours though, there’s still plenty of time, with entries open until 11:59pm (AEDT) on March 13.

To get the creative juices flowing, here’s a sneak peek at some of the first entries which have come through the door – well, the portal.

To enter, visit the Take 2 Media awards platform and start your submission (you can start it now, and finish it later). It’s free to submit your entry.

The national awards program is supported by AIM, APRA AMCOS, MTV, Sony Music Australia, Universal Music Australia, and Warner Music Australia, and offers future industry leaders the chance to showcase their achievements and propel their careers forward.

Above all, TMN is searching for fresh voices with a clear vision for the future of the music industry and the challenges it faces in the decade ahead.


Katie Krollig, booking agent, Select Music Agency (28)

Katie Krollig has been with Select Music Agency for almost five years, working with artists such as The Rions, Cry Club and Harvey M, as their live music agent.

Alongside agency director and senior agent, Rob G, she works on day-to-day booking duties across the likes of Lime Cordiale, The Jungle Giants, The Teskey Brothers and Ball Park Music.

She said she wants to inspire other young females, as well as those within the LGBTQ+ community, to get into the industry and make a difference.

But what are the biggest challenges facing the music industry, according to Katie?

“As of this moment, the pandemic has made live touring very difficult for artists/agents/venues/crew etc. so border and density limit restrictions are at the forefront of everyone’s minds. Not to mention the effect the pandemic has had on labels/PR/management teams as well, being able to plan a structured album release and the promotion around it has been made difficult with the constant changes.

“We definitely need ongoing support from our Federal and State Governments to get through this, considering we’re an industry that generated over a billion dollars per year for the economy pre-pandemic.

“I’m also concerned with the lack of diversity in positions of power. We need to see more LGBTQ+, BIPOC & women filling these roles.

“I believe once these changes are made from the top, we will be able to create an on-flow of change that will hopefully filter down and eradicate the toxic culture within the music industry.”


Declan Mortimer, social optimiser, Universal Music Australia (19)

Declan Mortimer may only be 19, but he’s already clocked up a few milestones with Universal Music Australia.

He developed and executed UMA’s owned social strategy, which he says led to a paid media cost saving.

Mortimer also created and implemented UMA’s in-house influencer program and built relationships with over 1,000 creators.

But what are the biggest challenges facing the music industry, according to Declan?

“Fearing change is the biggest challenge facing the music industry.

“The social/content space is ever evolving with the rise of fast-paced consumable content on platforms such as TikTok & platform features such as Reels/Shorts.

“Artists & labels who aren’t willing to learn, test, adapt, and put themselves out there with an authentic organic approach will simply be overshadowed by the person who is willing to.

“It’s the rise of the person in the their bedroom with an iPhone, the downfall of the careful.”


Carla Fowler, public figure partner manager, TikTok Australia & host, Streamstate podcast

Carla Fowler led the digital marketing strategy for the Corona Sunsets Festival in 2018 – when the words ‘Corona’ and festival went hand-in-hand in the best possible way.

She then became the first creator partner manager at TikTok Australia and New Zealand, and is charged with growing a pool of local creators and establishing their social media and creative careers.

Fowler also hosts Streamstate – a weekly 10-minute update on the stories and artists behing the most streamed songs, top-trending music videos and sounds on TikTok.

But what are the biggest challenges facing the music industry, according to Carla?

“Remaining aware of the industry’s changing climate, while not felling pressure to conform to it.

“Staying on top of the changing patterns of music consumption is essential to continue growing as an artist, but it’s important to not be confined by a new norm, so you can continue innovating, inspiring and leading the way.”



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